Building a structured pathway into European markets
Redspace is a Canadian software company with more than 250 engineers delivering
advanced digital solutions across the media, defence, and energy sectors. With a
strong client base in North America, the company sought to expand its services into
the European market.
Challenge
Despite being a trusted partner to leading US-based brands, Redspace had limited
brand awareness in Europe. The company lacked an established network, in-market
insight, and clarity on where to prioritise effort across multiple European countries
and customer segments.
Approach
A structured market entry programme was delivered, beginning with market and
country prioritisation to identify the strongest opportunities. Target organisations were
longlisted and ranked by strategic fit and readiness. Outreach was supported
through coordinated engagement at major industry events, including IBC in
Amsterdam, alongside ongoing in-market guidance.
Results & Impact
Redspace secured consistent engagement, achieving more than 20 meetings with
prospective partners and clients. The company established a sustained presence at
IBC, built strong knowledge of the European market, and formed a strategic
partnership with Metrological, supporting longer-term growth in the region.
